Can you trust anyone?
The issue of trust seems to be everywhere today. Can we trust our politicians when they say we need a massive bank bailout? Can I trust that this charity will spend my money wisely? Can I trust this...
View ArticleAgile Branding?
My desire to treat all things in an agile way is creating internal discomfort. Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach. Given the need for...
View ArticleReflections from Social Media Breakfast 9 in Boston
Here are a couple of things that stuck in my head a day after the event. It seems like mainstream corporate types (ie enterprise customers like EMC) are taking it slow with social media. Like other...
View ArticleWhy do marketers love social media?
Here are some of the reasons that came into my head: Shiny new object: It is where the action is today even with the bursting of the Web 2.0 bubble My favorite four letter word: Most of the channels...
View ArticleSelective Neglect
Early in my graduate school experience I learned a valuable lesson. We had six classes each with a theoretical two hours of homework per class hour. This added up to something like 60 hours of class...
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